![]() “New York Fashion Week: Men’s continues to provide a world-class platform to showcase the creativity of the American menswear industry,” said Mark Beckham, vice president of Marketing for the CFDA. Cadillac House was developed as a place to foster new ideas, offering the designers the opportunity to transform the space as they wish.” “To cut through the clutter today, designers need to think outside the box, but too often their vision can be limited by the venue. "It was important to us that our commitment to NYFW: Men's continued to evolve this season, so we provided grants to help both established and emerging designers realize their most dynamic and compelling shows possible,” said Nathan Tan, associate director of Brand Partnerships and Experiences for Cadillac. This funding will enable the designers to push boundaries and produce an experience beyond the traditional runway show. The seven designers selected represent the diverse mix of talent displayed at NYFW: Men’s each season, from icons who have showed since its inception to newcomers showing for the very first time. The designers submitted proposals demonstrating how they would creatively reimagine Cadillac House, an adaptive space that naturally provides a blank canvas to develop immersive concepts. To further demonstrate its commitment to menswear for Spring/Summer 2018, Cadillac awarded grants to the seven designers showing at Cadillac House: Todd Snyder, Robert Geller, DYNE, Kenneth Ning, Matiere, Luar and Rochambeau. Additionally, Cadillac House (P4), which recently celebrated its one-year anniversary, will serve as an official runway venue for the third season. NEW YORK - Cadillac will celebrate its fifth season as a sponsor of New York Fashion Week: Men’s (NYFW: Men’s), continuing its partnership with the Council of Fashion Designers of America (CFDA). NYFW: MEN’S OFFICIALLY KICKS OFF WITH THE TODD SNYDER SHOW AND AFTER-PARTY AT CADILLAC HOUSE.CADILLAC AWARDS GRANTS TO DESIGNERS Exhibiting AT CADILLAC HOUSE.
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